Month: August 2019

Pennsylvania Ave. Pilsner Celebrates Local History

As you may have seen at the brewery or local retailers, cans of fresh Pennsylvania Avenue Pilsner are back on the shelves! This crowd favorite is an ode to the bottling and distribution operation of the DiPasquale Brothers Co. Inc., derailed by prohibition in 1920.

Can of Pennsylvania Avenue Pilsner

In September of 1902, Cruciano Joesph DiPasquale (then age 14) arrived at Ellis Island eager to embrace the endless opportunities that awaited him in America. Joe brought with him a strong work ethic formed in the mountains of Sicily, a thirst for learning, and a focused desire to assimilate into his new country. By 1916, Joe and his four brothers had already demonstrated their business acumen. DiPasquale Brothers Co. Inc. was bottling and distributing beer throughout the region. The arrival of prohibition in 1920 forced Joe to alter his path in business, yet his entrepreneurial spirit would drive him until his death in 1983 at the age of 95. 

Customer at Roc Brewing with a can of Pennsylvania Ave Pilsner

The rebirth of local craft breweries inspired Joes’ grandson, Philip J. DiPasquale, to partner with Roc Brewing Co.’s founder Chris Spinelli and his team in 2018 to brew a pre-Prohibition-style American pilsner. Earlier this summer Philip stopped in for a can! 

Stop by Roc Brewing Co. for a can of Pennsylvania Avenue Pilsner, or grab a six pack at your local beer shop, to share in the celebration of Rochester-area history and brewing!

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